Year-end Review for Wedding Florists

For years I didn’t understand why I need to do a Year-end Review and Annual Planning. I thought what was past already had past and I cannot do anything about it whether it was good or bad. I will just keep trying, try harder in the coming year and do what I think is best. Also, I never make New Years resolutions because they just don’t work for me so Annual Planning is really beyond me. Can you relate?

Let’s talk about Year-end Review today and we will save Annual Planning for next time so you’re not too overwhelmed!

First things first, I put together a template for you to get you started on your Year-end Review.

Yes, the wedding season is now gone and we cannot undo, especially the things that didn’t go so well. But do you actually know specifically what didn’t go so well and what actually worked? After you pause and take the time to do this, it is then that you can know what you need to improve on or need to double down on for the coming year. Otherwise, you will just be going around in circles, as I had for many years!

There really is no perfect way to do year-end reviews. The key is that you do it so that you can gain better insights to map out the coming year and have greater success. Here’s how I usually do my end-of-wedding season review, it’s no rocket science, it’s pretty straight forward but it just takes time to reflect, analyze.

Before I dive in, I should mention that I block time off on my calendar to sit down for a few hours and even a few days to do this. When you do that, you aren’t distracted from other things. You can focus, be more efficient and productive.

Alright, let’s begin! The big picture of a year-end review is basically looking at the different areas in your life and answering 3 major questions. I know we’re talking about our Business, but I also look at Personal because they need to complement each other and work together. After all, why do we work? So that we can have a personal life that we want and a lifestyle that we desire. As you reflect on each area, you will notice that they affect one another.

Areas to Reflect On & Evaluate

In no particular order…

  1. Business
  2. Personal
  3. Spiritual
  4. Health
  5. Education
  6. Financial

4 Questions I Ask Myself & Answer for Each Area Above

  1. What happened this past year?
  2. What went well/worked well?
  3. What didn’t go well/work well?

A Peak into My Year-end Review

I want to share with you some of the things I wrote down for the business side of things on my end. I want to show you that no matter what stage you’re at, there are always things that you need to work on. No, I don’t have everything down packed yet!

What happened in my wedding floral design business in 2021?

  • Due to the pandemic, there were many cancellations and postponements to 2022 and even 2023
  • First quarter, I still had a 2600 square foot warehouse and studio space that I was paying $2k every month for rent. The space was mainly to hold rental inventory that I not longer used (stopped doing linens and centerpieces rental a few years back)
  • I literally told the landlord that I am ending my leasing and leaving end of March (original lease end date is August 2022). Surprisingly he let me go with only one month penalty
  • For the first time in 14 years, I worked out of my garage
  • I had 14 weddings in total
  • Revamped my website and implemented strategy

What went well in my wedding floral design business in 2021?

  • Finally, I was able to let go of my rental inventory even though I gave them away for free! I never dealt with it because I was emotionally attached to them even though I don’t do rentals anymore. I felt a whole weight off my shoulders and felt liberated!
  • Despite working out of my garage, I produced some of my biggest weddings to date
  • Saved a lot of travel time without having to go to the studio to work and to meet clients since most was done via video conferencing
  • Operating expenses were significantly lowered without the studio and warehouse overhead (rent, utilities, taxes and fees)
  • Got to spend even more time with my son because of this
  • Website brought in more dream clients
  • Wedding preparations were more well planned than last year
  • Still brought in clients without paying for ads or other forms of advertising
  • 14 weddings still allowed me to meet my annual income goal

What didn’t go well in my wedding floral design business in 2021?

  • Garage space was too small to hire extra helpers for wedding prep
  • Not enough space in my garage to store my floral accessories and vases I use often
  • Because I was working from home most of the time, in some areas, I find I wasn’t as efficient and was easily distracted
  • Some tasks I put off even though it was in my task management system
  • I switched from task to task a lot before they were even done
  • I’ve many automated workflows in place, I noticed some where missing
  • Not sending out client thank you cards right away after their weddings

Conclusion

I spend the most time on the things that didn’t go so well and really try to be specific about them. After this exercise, I CELEBRATE the good and show GRATITUDE for the bad. Always celebrate your wins and have fun in your business! How will you treat yourself for your achievements? I’m also grateful that I do have something “bad” that I discovered because it means that I know what I need to improve on for next year. If there’s nothing bad, then I’d be doing the same thing again and not improving.

Now it’s your turn, are you ready?

Download your free Year-end Review Template if you haven’t already and let’s get started!

Any thoughts or struggles as you’re going through your Year-end Review? Hit me up here or DM me on Instagram, I’d love to hear about them!

Stay tuned next week for Annual Planning as we take what we have discovered above to create a road map for next year!

Cheering you on!

xox-Caryn

Got a new wedding floral design business or one you’ve been running for a few years and still struggling to make a profit? I know how you feel! I’ve ran a non-profitable wedding business for a long time and wasted hundreds of thousands of dollars before I finally took the right steps to build a profitable & sustainable business. And executed 5-figure weddings even in the midst of a pandemic. You can do it too and I’m here to lay it all out for you, step-by-step!

I’ve put together a 5-step Profitable Business Blueprint so you can start implementing today! Download the actionable guide now.

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